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Clear C2, Inc. announced today that its C2CRM was selected by ISM Inc., Customer-Centric Business Strategic Advisors, as a Top 15 CRM for both Enterprise and Small & Medium Business Software Awards for 2013.* This is the ninth time that ISM has selected Clear C2, Inc. to its Top 15 Award roster and the eighth consecutive year that C2CRM was recognized as a Top 15 award winner in both categories. The awards are divided into two categories: Enterprise, and Small & Medium Business (SMB)—to reflect the multiplicity of the CRM marketplace.

C2CRM was chosen after intensive testing by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to 208 selection criteria, including 99 business functions, 48 technical features, 34 implementation capabilities, 10 real time criteria and 17 user-support features.

“The winners of the 2013 Top 15 are the influencers in the CRM community as they make significant advancements in both functionality and connectivity for sales and marketing professionals; offer better decision making tools for executives; and provide more intimate connectivity with today’s Digital Clients,” said Barton Goldenberg, president, ISM. Goldenberg also noted that mobile, Social CRM, Cloud Computing and SaaS continue to be popular software features with Big Data Business Intelligence tools and gamification applications among the new trends ISM sees in CRM software.

Clear C2, Inc. is to be praised for obtaining the Top 15 honor as ISM’s software selection process is strenuous and comprehensive,” said Goldenberg. “Clear C2, Inc. is a leader in the fast-paced CRM industry.”

“We are pleased to accept the prestigious ISM Top 15 Award once again,” says Mickey Patton, President and CEO of Clear C2, Inc. Patton went on to say, “We work with ISM on the extensive criteria for both current CRM needs and emerging trends for CRM and our customers. ISM is a leader in projecting the needs of future CRM customers and what technology and innovation can bring to these businesses to help them grow in a competitive and constantly changing landscape.”

The Top 15 winners for each category are featured in ISM’s 19th edition of User and Vendor electronic versions of The Guide to Mobile and Social CRM and are available for purchase in CD and downloadable format at www.ismguide.com/ism-products/eguide. For more information, call 301-656-8448 or email John Chan at [email protected].

*The ISM Top 15 CRM Awards are now presented biyearly with the next award selections/announcement in 2015.


Founded in 1985 and headquartered in Bethesda, MD, ISM Inc. provides customer-centric business strategy services to organizations planning and implementing CRM, Social CRM, Social Media and Data Analysis & Insight initiatives. Clients include best-in-class organizations such as ExxonMobil, Giorgio Armani, IBM, Jaguar Land Rover, Kraft Foods, Marriott, McGraw Hill, Nike, PepsiCo, Roche, Samsung, Schlumberger, Zumba Fitness and more. Barton Goldenberg, ISM’s founder and president, is a respected author, columnist, speaker and industry leader, including being one of the first three inductees in the CRM Hall of Fame. To learn more, go to www.ismguide.com or call (301) 656-8448.


Clear C2, Inc. was founded in 1993 focusing on delivering and publishing customer driven technology solutions. Accessible to everyone in the organization via the Web, offered as both an On-Premise and SaaS solution, C2CRM provides instant access to critical customer and prospect related information. The benefits of C2CRM can be realized across practically every area of a business. Clear C2, Inc. is strategically aligned with IBM and is located in Coppell, Texas. For additional information on Clear C2, Inc. or C2CRM, visit http://www.c2crm.com or call 1-888-339-4244.

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