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BigData Authors: Zakia Bouachraoui, Carmen Gonzalez, Elizabeth White, Andreas Grabner, William Schmarzo

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Research and Markets: Brands are Spending More on Mobile Advertising, but is it Working? Prove it with Big Data

Research and Markets (http://www.researchandmarkets.com/research/s3g8zc/brands_are) has announced the addition of the "Brands are Spending More on Mobile Advertising, but is it Working? Prove it--with Big Data" report to their offering.

Does mobile advertising work? The fate of an industry that currently generates billions of dollars in revenue depends on the answer to that question. This report provides some answers, and continues Stratecast's analysis of an expanding area of the Big Data and analytics market: mobile, retail, and location analytics.

Key Topics Covered:

I. Executive Summary

II. Introduction

III. Why Brands Are Turning to Mobile Advertising

IV. Mobile Is the Fastest-Growing Type of Advertising

V. Mobile Advertising: Form and Function

VI. Mobile Advertising is Growing-but Are Mobile Ads Driving Sales Growth?

  • Mapping Path-to-Purchase is Crucial, but Elusive
  • Cookies Crumble on Mobile Devices
  • Social Analytics Quantifies Likes and Shares, not Sales

VII. Does Mobile Advertising Work? Answering that Question with Big Data

  • AdHaven Bullseye Platform Targets Mobile Ads to More than 152 Million Mobile Devices
  • AdHaven Bullseye HyperLocal Adds Geo-fencing for Near-Store Analytic Granularity
  • The Proof is in the Delta
  • Screen Attribution with AdHaven Bullseye Multiscreen

VIII. Using Big Data to Deliver Big Results for Brands

Privacy is Paramount in Mobile Advertising

IX. Does Mobile Advertising Work? Big Data Answers the Question

X. The Last Word

For more information visit http://www.researchandmarkets.com/research/s3g8zc/brands_are

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